Congress Hub Bern

Business tourism is of great importance in the destination Bern, accounting for over two thirds of all overnight stays. Now, Bern will be able to realize its full potential as a conference and convention destination: Bern Welcome, BERNEXPO and Kursaal Bern are joining forces to form the alliance Congress Hub Bern.

Bern can look forward to several milestones in the MICE sector in the coming years. Large investments have been made into Bern’s hotel industry. Thanks to numerous renovation projects, the infrastructure standard is very high, and new hotels are added regularly, such as the Stay KooooK Bern City, the Prizeotel, and Los Lorentes. And with the inauguration of the Neue Festhalle exhibition site on the BERNEXPO premises, planned for spring 2025, the destination Bern will gain a venue that lives up to the highest standards and can accommodate up to 9,000 people. Bern will now be able to realize its full potential as a conference and convention destination: Bern Welcome, BERNEXPO and Kursaal Bern are joining forces to form the alliance Congress Hub Bern.

Step by step, Bern is to become an important convention hub. By connecting the local service partners with each other, we as the Congress Hub Bern are able to offer our visitors and convention organizers an attractive package

Manuela Angst, CEO Bern Welcome

Advantages of the Congress Hub Bern

  • Media Release Congress Hub Bern

    Bern is uniting to become a congress hub

    Bern, January 9th, 2023 – Business tourism is of great importance in the destination Bern, accounting for over two thirds of all overnight stays. Now, Bern will be able to realize its full potential as a conference and convention destination: Bern Welcome, BERNEXPO and Kursaal Bern are joining forces to form the alliance Congress Hub Bern.

    Around two thirds of the overnight stays in Bern are for business purposes. The sharp decrease of business tourism during the pandemic has highlighted the importance of the MICE sector for the entire hospitality sector and the related value chain in the entire industry. But Bern is on the right track and can look forward to several milestones in the coming years. Large investments have been made into Bern’s hotel industry. Thanks to numerous renovation projects, the infrastructure standard is exemplary. Kursaal Bern, for example, offers state-of-the-art LED and hybrid technology and spaces for conferences and events with up to 1,500 participants. New hotels have also been added, such as Stay KooooK Bern City, Prizeotel and Los Lorentes.

    And with the inauguration of the Neue Festhalle exhibition site on the BERNEXPO premises, planned for spring 2025, the destination Bern will gain a venue that does not only live up to the highest standards but also allows for new dimensions in the event sector. The Neue Festhalle will be able to accommodate large conventions and events with audiences of up to 9,000 people.

     

    Close collaboration with potential for growth

    The three Bernese companies Bern Welcome, BERNEXPO and Kursaal Bern are uniting to form the Congress Hub Bern in order to harness synergies and expand their shared network. The goal of this cooperation is to bring existing as well as new convention formats to Bern, thus generating sustainable – in every respect – added value for the entire region. This is achieved primarily through joint market development, coordinated acquisition planning, and the development of ideas emerging at the location into new event formats. “Bern is home to numerous leading research institutions, innovative companies, and important associations with excellent expertise”, says Marcel Brülhart, co-chairman of Bern Welcome’s board of directors. “The city offers an abundance of expert knowledge, know-how and competent speakers. This is an opportunity that we want to better take advantage of with a long-term, sustainable perspective.” At the behest of Bern Welcome, the agency Linden 3 L supports stakeholders in Bern in bringing out and implementing the best ideas and projects.

     

    Bern in the centre

    Bern is not only easily reachable thanks to its central location on the country’s language border, it also offers short travel distances within the city, language diversity, immediate proximity to nature, and its characteristic laid-back way of life. Paired with excellent Swiss quality of service, this makes Bern the ideal destination for both national and international conventions and events. Manuela Angst, the CEO of Bern Welcome, is looking forward to what lies ahead: “Step by step, Bern is to become an important convention hub. By connecting the local service partners with each other, we as the Congress Hub Bern are able to offer our visitors and convention organizers an attractive package.” Thanks to the Congress Hub Bern, Bern is to be further established as a leading convention destination in terms of appeal and quality of service for national and medium-sized international conventions, trade fairs, and other events by 2025.

     

    Contact

    For additional information, please contact:

    Bern Welcome: Manuela Angst, CEO, +41 (0)31 328 12 39 or manuela.angst@bern.com

    BERNEXPO: Tom Winter, CEO, +41 (0)78 808 92 00 or tom.winter@bernexpo.ch

    Kursaal Bern: Kevin Kunz, CEO/General Director, +41 (31) 339 52 70 or kevin.kunz@kursaal-bern.ch

Bern is home to numerous leading research institutions, innovative companies, and important associations with excellent expertise.The city offers an abundance of expert knowledge, know-how and competent speakers. This is an opportunity that we want to better take advantage of with a long-term, sustainable perspective.

Marcel Brülhart, Co-President Bern Welcome

How to Benefit from the Congress Hub Bern

Are you an expert in your field with a large professional network? Have you been mulling over an idea for a convention for a while now or are you thinking about bringing an existing event format to Bern? You bring the contacts and a good idea to the table, we from the Congress Hub Bern support you free of charge with our know-how in the field of conventions. We will help you get the ball rolling, from the first concept on paper to the candidature dossier all the way to a potential realization of the event. Feel free to contact us to discuss your idea in a non-binding meeting.

Bern Welcome greatly relieved my workload for the Swiss Energy Convention. Everything ran so smoothly, and I never had to worry about our participants not finding a place to sleep in Bern. Working with them was always easy and I highly recommend the services offered by the Bern Convention Bureau.

Lisa Obrist, Project Leader Electrosuisse, Swiss Electricity Convention

Useful Services for Convention Organizers