Privacy Statement


The following information is intended to show you which data we process on our website and what rights you have in this respect. The protection of your personal data is important to us and we process your data only in accordance with the statutory provisions.

Responsibilities for data processing

Responsible for the data processing on our website:
Bern Welcome
Amthausgasse 4, 3001 Bern, Schweiz
+41 31 328 12 12

Processed data

If you use our website, the following data will be processed. You will find the purpose and the legal basis for the processing and can read how long the data will be stored.

Provision of the website and creation of log files

When you access our website, the provider of the pages automatically collects and stores information in so-called server log files, which your browser transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • The Internet service provider of the user
  • Hostname of the accessing computer
  • Date and time of the server request
  • The IP address of the user

These data cannot be attributed to any particular person and there is no merging of these data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. Consequently, the processing of these data is carried out according to the legal basis of the legitimate interests of the processor. The data will only be stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data will be deleted at the end of each session. The storage of the log files is absolutely necessary for the operation of the website, therefore you have no possibility to object.

Use of cookies

Our website uses cookies. Cookies are text files that are stored on the operating system of your device with the help of the browser when you call up our website.

We use cookies so that we can make our website more user-friendly. By storing cookies on your device, we can recognize your browser when you visit the site again. This allows us to save certain settings (such as SessionID, shopping cart content at a shop, Remember Me / Autologin if a login function is available, postal code / location at a store search) so that you do not have to re-enter them when you call up the website again. The use of cookies and the related processing of your data is based on the legal basis of our legitimate interests in the design of a user-friendly website.

The cookies are stored on your computer. You therefore have full control over the use of cookies. You can delete them completely or deactivate or restrict the transmission by changing the settings in your Internet browser. If you deactivate cookies for our website, you may no longer be able to use all the functions of the website to their full extent.

Privacy policy for Google Analytics

The data controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to Internet pages. A web analysis service collects data on, among other things, from which website a person concerned came to a website (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and to analyse the costs and benefits of Internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website and to provide other services in connection with the use of our website. It is possible for the person concerned to object to and prevent the collection of data generated by Google Analytics and relating to the use of this website and the processing of this data by Google. For this purpose, the person concerned must download and install a browser add-on under the link . This browser add-on informs Google Analytics via JavaScript that no data and information on visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered a contradiction by Google. If the data subject's information technology system is later deleted, formatted or reinstalled, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or by another person within his/her sphere of control, the browser add-on may be reinstalled or reactivated.

For more information and to review Google's current privacy policies, please visit and Google Analytics is explained in more detail at

Google Tag Manager Privacy Statement

Our website uses the Google Tag Manager from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The Google Tag Manager transmits the IP address of the user. This information is generally transmitted to and stored by Google on servers in the United States. We would like to point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp();" in order to guarantee an anonymous recording of IP addresses (so-called IP masking). If anonymization is active, Google abbreviates IP addresses within member states of the European Union or in other signatory states to the Agreement on the European Economic Area, which means that no conclusions can be drawn about your identity. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Privacy Policy for Facebook

The data controller has integrated Facebook components on this website. Facebook is a social network.

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland if a person concerned lives outside the USA or Canada.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at As part of this technical process, Facebook obtains information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into Facebook at the same time, Facebook recognizes which specific page of our website the person concerned is visiting each time the person visits our website and for the entire duration of the person's stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned clicks one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and stores this personal data.

Facebook receives information through the Facebook component that the individual concerned has visited our website whenever the individual concerned is logged into Facebook at the same time as accessing our website, whether or not the individual clicks on the Facebook component. If the data subject does not want this information to be transferred to Facebook in this way, he or she can prevent the transfer by logging out of his or her Facebook account before accessing our website.

Facebook's published privacy policy, available at, discloses Facebook's collection, processing and use of personal information. It also explains what settings Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

Google AdSense Privacy Statement

Our website uses Google AdSense, a service for integrating ads from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. GoogleAdSense uses 'cookies', which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated. The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information can be passed on by Google to Google's contractual partners. However, Google will not combine your IP address with other data stored by you. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


We use Hotjar to better understand the needs of our users and to optimize the offerings on this website. Hotjar's technology helps us better understand our users' experiences (e.g. how much time users spend on which pages, which links they click, what they like and dislike, etc.) and helps us tailor our offerings to our users' feedback. Hotjar uses cookies and other technologies to collect information about the behavior of our users and their devices (including, but not limited to, the IP address of the device (collected and stored only in an anonymous form), screen size, unique device identifiers, information about the browser used, location (country only), preferred language for viewing our website). Hotjar stores this information in a pseudonymous user profile. The information will not be used by Hotjar or by us to identify individual users or merged with other information about individual users. For more information, please see Hotjar's privacy policy here.

You may opt out of Hotjar's storage of a user profile and information about your visit to our website and Hotjar's use of tracking cookies on other websites by clicking this opt-out link.


Your Rights

Below you will find a list of your rights in connection with the data processed by you.

Right to information

You can request confirmation as to whether personal data concerning you will be processed by Bern Welcome. If this is the case, you can request specific information about the processing.

Right of rectification

They may request the rectification and/or integration of personal data concerning them if they are inaccurate or incomplete.

Right to cancellation

You can request the deletion of your personal data. The data will be deleted if the corresponding conditions are met.

The right to deletion cannot be granted if the processing is necessary to exercise the right to freedom of expression, to fulfil a legal obligation or a task in the public interest or to assert, exercise or defend legal claims.

Right to limitation of processing

You may request that your personal data be restricted from being processed if you dispute the accuracy of this data, the processing is unlawful, the data is no longer required or you object.

If the processing of the data is restricted, it may only be stored. Further processing may only take place with your consent, for the assertion, exercise or defence of legal claims, for the protection of the rights of another person or for reasons of an important public interest.

You will be notified if the restriction is lifted.

Right of objection

You may object to the processing of your personal data if it is carried out on the basis of the legal basis for the performance of a public task or of legitimate interests and you are in a particular situation.

You may also object when the data is processed for the purpose of direct marketing. In this case, the relevant data will no longer be used for this purpose.

Right to data transfer

You have the right to obtain personal data relating to you based on consent, contract or automated processing in a structured, common and machine-readable form and to transfer such data to a third party.

To the extent technically feasible, you may request direct transmission. The rights and freedoms of other persons must not be affected.

You can also demand that your personal data which is incorrect be corrected.

Right to revoke the declaration of consent under data protection law

You can revoke your consent to the processing of your personal data at any time. The lawful processing up to the time of the revocation is not affected by this.

Privacy Policy Bern Welcome