It is in the Bernese Old Town in particular where one can be witness to the unique historical ambiance and combine shopping with a journey through time into the past.

The Kramgasse forms the centerpiece of the Bern Old Town. This alley was once Bern's busiest trade route for marketers and shopkeepers who loudly advertised and sold their goods here, and swapped the latest news. The six kilometer long series of arcades form a distinctive feature of the Old Town. The history of this arcade passage reaches back to the earliest city development (1191), and even then served to accommodate market stalls and businesses. Traders could thus trade and earn their living in any weather.

The Bernese also demonstrated their practical sense in putting the nether regions to good use. They built vaulted cellars under every house in order to be able to store their goods. Nowadays, entirely different treasures are hidden in these cellars. Descend the steep stone steps, and find yourself in a different world. The underground reveals trendy and traditional bars, clubs, theatres, cellar cinemas and special fashion shops. There's no other place that offers such historic settings for a shopping excursion!