According to the Evening Standard, Bern is “the most Instagrammable winter city in the world.” The hashtag #Bern has been used 1,082,440 times on the social media platform, more often than hashtags such as #Aspen, #NorthernLights or #YosemiteNationalPark.
Among other things, the Evening Standard mentions Bern’s Old Town, which is a UNESCO World Heritage Site, and its main sights the Zytglogge (Clock Tower), the Bern Minster and the medieval figure fountain as especially photogenic. Additionally, the newspaper recommends visiting the Christmas markets, the unique igloo hotel in Kemmeriboden-Bad and the Schwarzsee ice palace.