The Consumer Behavior Special Interest group of the American Marketing Association is a group of nearly 1,000 AMA academics interested in consumer behavior insights for managerial decision making. To encourage more research in this area, and to bring together like-minded researchers, we are holding a conference on the theme of Managerially Relevant Consumer Insights in Bern, Switzerland, July 5-7, 2019.
This conference seeks to advance theory and evidence relating consumer insights to business strategies. We encourage a wide range of submissions: behavioral papers with field studies, consumer behavior projects based on research collaboration with industry, ethnography for market strategy purposes, as well as other unique approaches to creating strategically relevant consumer insights.
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